RETAIL CRUSH: SouL Tree

This week's inaugural Retail Crush is India’s first solar-powered beauty and wellness boutique: SoulTree. Constructed of biodegradable materials, non-plastic fixtures and reclaimed wood with a zero-waste policy. Even the staff are outfitted in sustainable materials and 100% organic cotton...

It's good to see sustainability as the core focus rather than an after-thought here. Whilst retro-fitting existing retail spaces can lead to increased waste short-term, environmental impact must be at the heart of refurbs and new designs.

 

https://www.trendhunter.com/trends/soultree


RDD