The policy: This privacy policy notice is for this website; rdd-creative.co.uk and for data held on organisations in our marketing database. It is served by RDD Europe Ltd and governs the privacy of those who use the website or receive direct marketing from us. The purpose of this policy is to explain to you how we control, process, handle and protect your personal information while browsing or using this website or in receiving direct marketing, including your rights under current laws and regulations. If you do not agree to the following policy you may wish to cease viewing / using this website.

 

Policy key definitions:

 

• "I", "our", "us", or "we" refer to the business, RDD Europe Ltd.

• "you", "the user" refer to the person(s) using this website.

• GDPR means General Data Protection Act.

• PECR means Privacy & Electronic Communications Regulation.

• ICO means Information Commissioner's Office.

• Cookies mean small files stored on a users computer or device.

 

 

Processing of your personal data

 

Under the GDPR (General Data Protection Regulation) we control and / or process any personal information about you electronically using the following lawful bases.

 

Lawful basis: Legitimate interests

The reason we use this basis: We have an interest in making sure our marketing is relevant for you, so we may process your information to send you marketing that is tailored to your interests in your business. We believe this processing is in your interests as well.
 

When we process your personal information based on legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests. We will not use your Personal Data for activities where our interests are overridden by the impact on you.
 

How long we store your data: Personal data is stored for varying lengths depending on nature and purpose for which it was collected. We store personal data in line with any applicable statutory minimum periods, and then review it periodically (usually annually) to ensure it is still necessary to be retained for the purpose for which it was collected. Where there is a statutory maximum for which data can be retained, such as County Court Judgements we will delete accordingly on expiration.

Sharing your information: We only share your personal information with our email marketing service provider, Mailchimp. See further details below.
 

 If, as determined by us, the lawful basis upon which we process your personal information changes, we will notify you about the change and any new lawful basis to be used if required. We shall stop processing your personal information if the lawful basis used is no longer relevant.

 

 

Your individual rights

 

Under the GDPR your rights are as follows. You can read more about ;

 

• the right to be informed;

• the right of access;

• the right to rectification;

• the right to erasure;

• the right to restrict processing;

• the right to data portability;

• the right to object; and

• the right not to be subject to automated decision-making including profiling.

 

You also have the right to complain to the ICO if you feel there is a problem with the way we are handling your data.

We handle subject access requests in accordance with the GDPR.

 

 

Internet cookies

 

We use cookies on this website to provide you with a better user experience. We do this by placing a small text file on your device / computer hard drive to track how you use the website, to record or log whether you have seen particular messages that we display, to keep you logged into the website where applicable, to display relevant adverts or content, referred you to a third party website.

Some cookies are required to enjoy and use the full functionality of this website.

We use a cookie control system which allows you to accept the use of cookies, and control which cookies are saved to your device / computer. Some cookies will be saved for specific time periods, where others may last indefinitely. Your web browser should provide you with the controls to manage and delete cookies from your device, please see your web browser options.

 

 

Data security and protection

 

We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access and manage that information. Our methods meet the GDPR compliance requirement.

 

 

Transparent Privacy Explanations

 

We have provided some further explanations about user privacy and the way we use this website to help promote a transparent and honest user privacy methodology.

 

 

Email marketing messages & subscription

 

Under the GDPR we use the consent lawful basis for anyone subscribing to our newsletter or marketing mailing list. We only collect certain data about you, as detailed in the "Processing of your personal date" above. Any email marketing messages we send are done so through an EMS, email marketing service provider. An EMS is a third party service provider of software / applications that allows marketers to send out email marketing campaigns to a list of users.

 

Email marketing messages that we send may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of data such as; times, dates, I.P addresses, opens, clicks, forwards, geographic and demographic data. Such data, within its limitations will show the activity each subscriber made for that email campaign.

 

Any email marketing messages we send are in accordance with the GDPR and the PECR. We provide you with an easy method to withdraw your consent (unsubscribe) or manage your preferences / the information we hold about you at any time. See any marketing messages for instructions on how to unsubscribe or manage your preferences, you can also , by following this link, otherwise contact the EMS provider.

Our EMS provider is; Mailchimp. We hold the following information about you within our EMS system;

 

• Name

• Email address

• I.P address

• Subscription time & date

 

 

Data Subject Access Request

 

You have the right to request from us confirmation of whether we are processing your personal data, and if so access to that information.

If any of your personal data is inaccurate you have a right to request rectification. 

 

You have the right to object to our processing and/or request it is deleted or restricted. In considering our response we undertake to ensure your interests, fundamental rights and freedoms are properly balanced against our legitimate interests. We will also look at whether it is still necessary to process your data for the purpose it was collected.

 

Please contact info@rdd-creative.co.uk if you wish to submit a data subject access request.